Huayu bets on 2,000 W microinverters as centrepiece of overseas expansion

Jun 1, 2020 11:11 AM ET
  • Huayu New Energy Technologies will certainly concentrate on greater capacity microinverters as the core part of a brand-new expansion press, changing its sales initiatives online to alleviate disruption from COVID-19.
Huayu bets on 2,000 W microinverters as centrepiece of overseas expansion
Image: Huayu New Energy Technologies

Andy Tang, abroad sales director at the Chinese manufacturer, just recently strolled PV Tech with the company's strategies to deliver 50,000 microinverters (HY-2000-Plus) domestically as well as abroad this year, combined with 10,000 hybrid inverters (both single-phase as well as three-phase systems).

The abroad sale spree will certainly be guided from Huayu's headquarters in the Chinese port city of Ningbo. The company's base, a 200,000-square-metre website, holds its 2,000-plus workforce, its 3 R&D centres and also a manufacturing facility presently delivering both inverters and also other items.

Huayu means, Flavor described, to double its hybrid inverter manufacturing ability in between currently (30-50MW) and also completion of 2020 (100MW). For its component and over the very same period, the microinverter production line ought to triple between 50MW and also 150MW, he added.

According to Tang, the centrepiece of the new sales press will be a 2,000 W microinverter model Huayu will certainly launch in June. The brand-new line will be delivered around the world, from the company's home market of China-- where property PV projects will be targeted-- to The United States and Canada and also Europe.

" Maybe one of the most powerful microinverter ever before seen," Flavor took place to claim, defining the brand-new 2,000 W line as a "excellent suit" for the wave of high-powered solar components released by JinkoSolar, Trina Solar, LONGi Solar and also various other production heavyweights.

Digital shift to take using to globe's four edges

As Flavor notes, Huayu's development roadmap will see it zero in on North America, a market the firm is currently developing a name in.

" For hybrid inverters as well as especially in the North American market, as a brand-new brand we have not been that widely known," the overseas sales director stated. "We're utilizing regional brand names to open networks, developing our brand name detailed-- this additionally applies to microinverters."

In Europe, Huayu is targeting the UK, the Netherlands, Germany, France and also its various other traditional best destinations but additionally opening to brand-new markets for its inverters, Tang records, including: "This year, drivers in nations such as Poland and Ukraine are concerning us."

Elsewhere, the overseas trip encompasses South Africa and the top solar markets of Latin America. "We currently have some major distributors in Mexico while in Brazil, we are currently functioning to have our 2,000 W microinverter accredited," Tang clarified.

The abroad sales director acknowledged the "big effects" from the COVID-19 break out on the advertising and marketing push. "This year we wanted to attend 10 worldwide exhibitions and also they have actually all been held off, either until the second half of 2020 or up until 2021," he pointed out.

Like a large amount of Chinese manufacturers, the disruption has forced Huayu to redeploy its sales reps online. From TikTok and YouTube video clips to live Facebook item showcases, the electronic efforts have all proved useful in drawing in brand-new customers, Flavor stated.

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