Enphase Energy acquires lead generation firm SolarLeadFactory, wishes to increase conversion rates

• Microinverter provider Enphase Energy has actually acquired lead generation business SolarLeadFactory for an undisclosed quantity.

The California-headquartered firm made the purchase with the goal of significantly raising lead volumes and conversion rates to assist drive down the client acquisition prices for installers.

Enphase currently has a platform where installers can make use of tools to make, allow, set up, keep an eye on and also keep solar and also battery systems, it stated, noting the purchase of SolarLeadFactory additionally builds on this toolkit by including lead generation works to the platform.

"For the past 2 years, we have performed on our installer electronic platform approach with the acquisitions of Sofdesk for solar design software, DIN's solar business for proposal as well as permitting solutions, 365 Pronto for O&M platform software, and also currently SolarLeadFactory for top notch lead generation," said Badri Kothandaraman, head of state and chief executive officer of Enphase Energy.

SolarLeadFactory CEO Clayton Cornell claimed the business could help reduce installers' customer acquisition costs, which are high in the US, and that by leveraging Enphase's sources it might "rapidly accelerate improvements in our lead qualification and conversion efforts".

Last month, Enphase posted strong economic results for Q4 2021 that revealed considerable profits development as well as a 53% jump in orders of its intelligence batteries, compared with the previous quarter. In response to the rise in demand for batteries, it has added additional capacity to its facilities in Mexico as well as India.

On the other hand, having completed its access into the electric vehicle industry, Enphase is accelerating efforts to establish bi-directional charging to provide a bundle that profits homeowners as well as its installer partners while relieving stress on the grid.