'Everything about the sun': Solar plant powers up at Sol brewery

Nov 4, 2020 10:57 PM ET
  • Inauguration of solar plant at Sol brewery in Netherlands will certainly help parent firm Heineken reach goal of attaining 70 per cent renewable energy across its production centers
'Everything about the sun': Solar plant powers up at Sol brewery
Image: Heineken

Sol beer is readied to measure up to its name, after maker Heineken revealed the South Holland brewery that supplies the drink to loads of nations worldwide is now powered entirely by onsite solar energy.

Beer drinkers in the UK, Australia, South Africa, and Germany can currently purchase Sol beer brewed with solar power, after greater than 9,000 panels were switched on at the Netherlands brewery that provides the drink to more than 50 markets, Heineken revealed today.

" As the brand's name recommends, Sol is everything about the sunlight and intends to motivate individuals to attach to the favorable energy that originates from it," said Diederik Vos, global brand director. "' Brewed with Solar Energy' is a great method to enhance our genuine, historical link to the sun, while dealing with the world and its people."

All excess power produced by the panels set up at the brewery will be carried right into the regional power grid, benefitting adjoining areas, Heineken added.

The change of the plant away from fossil fuels is a turning point in Heineken's ongoing plans to decarbonise its operations and will assist the beer company satisfy its objective of securing 70 per cent of the power utilized at its production centers from renewables by 2030, it said.

Vos stressed the effort had been encouraged by expanding demand from customers for environmentally accountable items. "It is our responsibility to carry out business in a way that can be a positive force for change and to offer individuals with a product that fits increasingly sustainable-minded preferences," he stated.

The commencement of Heineken's solar-powered brewery is one of a variety of sustainability advancements lately proclaimed by developing companies wanting to boost their environment-friendly credentials to consumers in the wake of the pandemic that has slashed need for their items as bars, coffee shops, as well as restaurants closed to slow spread of infection.

Simply last week, for instance, competing developing gigantic Abdominal InBev announced that it would certainly be trialling blockchain modern technology to provide drinkers of Leffe beer far better oversight over where the barley in their drink was created and also made.

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